What could be more meaningful for a designer who grew up in China than creating something to celebrate Chinese New Year? With an open brief to develop a concept centered around the snake and to feature the hulu (gourd), this series highlights the joy and festive spirit of the Year of the Snake with a modern take.

MOYNAT CNY '25 Shorts

Animation / 2025

Patterns of Tradition

The first animation draws inspiration from traditional Chinese motifs such as Hakka walled villages, eaves, and the prosperous double-coin knot. It features dynamic patterns that seamlessly transition into visuals celebrating the spirit of Chinese New Year.

Echoes of Celebration

The second animation brings the vibrant sounds of Chinese New Year to life, capturing the festive atmosphere through a harmonious blend of sound and visuals.

Drums beat steadily, firecrackers burst into blossoms, and delicate paper cuttings flutter gently. The soft hum of window lattices adds a subtle rhythm, weaving these traditional sounds into a rich symphony of celebration.

Journey of Renewal

The third animation features traditional lanterns and fish-shaped lanterns, with the fish lanterns drawing inspiration from the centuries-old heritage of Wangmantian Village. A winding snake glides gracefully through the mountains, its movement mirrored by mountain contours that resemble snake skin patterns.

Credits

Director
Yiting Nan
Justin Zhang

Design
Yiting Nan
Justin Zhang

Animation
Justin Zhang
Hannah Sun
Dino Xu
Yiting Nan

Music & Sound
Dmitry Antonenko

Client
Moynat

Client Lead
Bertrand Le Gall

Client Producer
Simona Raimondi

Producer
Caper