Animation / 2025
MOYNAT CNY '25 Shorts
What could be more meaningful for a designer who grew up in China than creating something to celebrate Chinese New Year? With an open brief to develop a concept centered around the snake and to feature the hulu (gourd), this series highlights the joy and festive spirit of Chinese New Year with a modern take.
The first animation draws inspiration from traditional Chinese motifs such as Hakka walled villages, eaves, and the prosperous double-coin knot. It features dynamic patterns that seamlessly transition into visuals celebrating the spirit of Chinese New Year.
Patterns of Tradition
Echoes of Celebration
The second animation brings the vibrant sounds of Chinese New Year to life, capturing the festive atmosphere through a harmonious blend of sound and visuals.
Drums beat steadily, firecrackers burst into blossoms, and paper cuttings flutter gently. The hum of window lattices adds a subtle rhythm, weaving these sounds into a symphony of celebration.
Journey of Renewal
The third animation features traditional lanterns and fish-shaped lanterns from regions of China (汪满田鱼灯), with the fish lanterns reflecting a heritage of hundreds of years. A winding snake glides gracefully through the mountains, its movement mirrored by mountain contours that resemble snake skin patterns.
Director
Yiting Nan
Justin Zhang
Design
Yiting Nan
Justin Zhang
Animation
Justin Zhang
Hannah Sun
Dino Xu
Yiting Nan
Music & Sound
Dmitry Antonenko
Credits
Client
Moynat
Client Lead
Bertrand Le Gall
Client Producer
Simona Raimondi
Producer
Caper